How to SEO Flash
by Jonathan Hochman
Flash gets a bad rap, undeserved in my opinion, for harming search engine visibility. Why are search engine optimization (SEO) practitioners concerned about Flash, and how can we SEO Flash content? The main problem with Flash is that search engines don’t yet understand it, and probably won’t in the near future. Flash includes logic and can take input from the visitor, but search engines are designed to handle static content. Flash is actually a running program, so it’s much harder to analyze than plain HTML code.
The leading web development tool, Adobe Dreamweaver, embeds Flash in web pages with code that fails to provide accessibility for visitors or search spiders who cannot handle Flash.
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Full article: http://www.jehochman.com/articles/seo-friendly-flash.shtml
License: Creative Commons Attribution 2.5 License
Indexed in March 2008
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