Flash and Vector Graphic, Graphics, Promoting Website, SEO
Adobe announced that they’ve made a special version of the Flash Player available to Google and Yahoo that allows them to fully index rich Internet applications and other SWF content. The content in rich Internet applications is now available to Google, and that means that RIAs should be easier to find in Google. This is one of the main issues that people ask about when talking about rich Internet applications, so its great to see Google, Yahoo and Adobe working together to solve this problem.
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Adobe has created a special Flash player for the search engines that acts like a virtual user going through each application. It actually goes through the runtime of each Flash application and translates it into something the search engines can understand..
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Full article: http://www.enetlive.net/?p=16
License: Creative Commons
Indexed in July 2008
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Maintenance Web, Promoting Website, Web Design
While the world is off bandwagoning on blog posts about Twitter and how much of an influence/frustration it is, I wanted to get back to the root of some things. I’ve been troubled a lot lately by just how bad it seems that web (online) experiences for brands are failing the consumers. The amount of money wasted on ignorance, well, I just don’t know.
As every good marketer should know–from Marketing 101–it is very important that you maintain a brand, or an extension of it. This means that you want people to not only use your product or service, but that you want them to see a benefit from it, and ultimately continue to use it in the future.
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Once upon a time, within the past few months of my life, I gave a survey to about 60 or so people in regards to beverage websites that I asked them to view. It was a very simple survey (in exchange for answers, I offered consumers their pick from a grab bag of about $30 in CVS-purchased chocolates and candies–and yes, I had more than enough volunteers), with each person focusing on one of the 5 websites and then answering 10 questions. The first nine focused on rating things from 1-5 (for easy math), the last question asking whether or not the consumer would ever return to the website. Number ten was open-ended, and I asked for open comments, preferably focused upon what would prompt the consumer to return to the site.
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Full article: http://www.userglue.com/blog/2008/05/22/user-experience-design-for-brands-on-the-web-so-what/
License: Creative Commons Attribution 3.0 United States
Indexed in July 2008
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Make Money from Website, Promoting Website, SEO
In the past I have been a bit hard on AdSense, stating how it cannibalizes publishing, but there are some up sides to Google’s AdSense too. Many people talk about the ease of implementation, scalability, and lack of maintenance cost, but 4 more rarely talked about benefits are…
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- Profit From Spam: If you have a pharmacy affiliate or payday loan site then many people will consider the site spam by default..
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Full article: http://www.seobook.com/4-hidden-benefits-monetizing-google-adsense
License: Creative Commons Attribution 3.0 United States
Indexed in July 2008
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